Privacy Policy

TT Accountancy Pty Ltd ("we", "us", or "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us through various channels including Meta (Facebook/Instagram) advertising campaigns.

We are bound by the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and are committed to ensuring that your personal information is handled in accordance with these principles.

1. Information We Collect

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Fill out contact forms on our website
• Submit lead forms through Meta (Facebook/Instagram) advertisements
• Send us emails or communicate with us
• Book appointments through our online booking system
• Engage our accounting services
• Subscribe to our newsletter or blog updates

This information may include:

• Contact Information: Full name, email address, phone number, business name, and address
• Business Information: Business structure, industry, financial information, and tax details
• Communication Records: Content of your communications with us
• Service Preferences: Information about the services you're interested in

1.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and browsing behavior, including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Device identifiers

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These may include:

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: To understand how visitors use our website (e.g., Google Analytics)
• Marketing Cookies: Including Meta Pixel for advertising purposes

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Providing Services

• To provide accounting, tax, and business advisory services
• To respond to your inquiries and communicate with you
• To schedule and manage appointments
• To process transactions and billing
• To comply with legal and regulatory obligations

2.2 Marketing and Communications

• To send you information about our services, tax updates, and business tips
• To deliver targeted advertising through Meta (Facebook/Instagram) and other platforms
• To send newsletters and blog updates (with your consent)
• To conduct market research and improve our services

2.3 Website Improvement

• To analyze website usage and improve user experience
• To personalize content and recommendations
• To detect and prevent fraud or security issues

3. Legal Basis for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA), we process your personal data based on:

• Consent: When you provide explicit consent for marketing communications
• Contract: To fulfill our contractual obligations when providing services
• Legitimate Interests: To improve our services and communicate relevant information
• Legal Obligation: To comply with Australian tax and accounting regulations

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

4.1 Service Providers

• Technology Providers: Hosting services, email platforms, practice management software
• Marketing Platforms: Meta (Facebook/Instagram), Google, email marketing services
• Payment Processors: For secure transaction processing
• Professional Advisors: Lawyers, auditors, and consultants when necessary

4.2 Regulatory and Legal Requirements

• Australian Taxation Office (ATO)
• Australian Securities and Investments Commission (ASIC)
• Other government authorities as required by law
• Law enforcement agencies when legally required

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Meta (Facebook/Instagram) Lead Ads

When you submit a lead form through our Meta advertising campaigns:

• Your information (name, email, phone) is collected by Meta and shared with us
• We use this information to contact you about our accounting services
• Meta may use your interaction with our ads for their own advertising purposes
• You can manage your Meta ad preferences through your Facebook/Instagram settings
• We may use Meta's Custom Audiences and Lookalike Audiences features for targeted advertising

For more information about Meta's data practices, please review Meta's Privacy Policy.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Secure data encryption during transmission (SSL/TLS)
• Restricted access to personal information on a need-to-know basis
• Regular security assessments and updates
• Secure cloud storage with reputable providers
• Staff training on data protection and privacy

However, no method of transmission over the internet is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal and regulatory requirements (including ATO record-keeping obligations)
• Resolve disputes and enforce our agreements

Under Australian tax law, we are required to retain certain financial records for at least 5-7 years. Marketing data is retained until you unsubscribe or request deletion.

8. Your Rights and Choices

Under the Australian Privacy Principles, you have the right to:

8.1 Access and Correction

• Request access to your personal information
• Request correction of inaccurate or incomplete information

8.2 Marketing Opt-Out

• Unsubscribe from marketing emails using the link in our communications
• Request to be removed from our marketing lists
• Manage cookie preferences through your browser settings

8.3 Deletion and Restriction

• Request deletion of your personal information (subject to legal retention requirements)
• Request restriction of processing in certain circumstances

8.4 Data Portability

• Request a copy of your data in a structured, commonly used format

8.5 Complaints

If you have concerns about how we handle your personal information, you can:

• Contact us directly (details below)
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au

9. International Data Transfers

Your information may be transferred to and stored in countries outside of Australia, including:

• United States (for cloud hosting and marketing platforms like Meta and Google)
• Other countries where our service providers operate

We ensure that any international transfers comply with Australian privacy laws and implement appropriate safeguards.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically.

For material changes, we will provide notice through our website or by email to registered users.

13. Contact Us

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Acknowledgment: By using our website, submitting contact forms, or engaging with our Meta advertising campaigns, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.